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Union Square Main Streets
  • VISIT/
    • Explore the Square
    • Union Square Insider's Guide
    • Upcoming Events
    • Business Directory
    • Multilingual Businesses
    • Get to Know your Business Leaders
    • Get Here!
  • EVENTS/
    • Upcoming Events
    • 10th Annual Holiday Stroll
    • 8th Annual Good Food For All
    • What the Fluff? Festival September 21
  • FARMERS MARKET/
    • 2025 Season
    • Our Vendors
    • Volunteer with USFM
    • Community Groups
    • Perform at the Market
    • Good Food For All
    • What are SNAP Benefits?
    • What is the Healthy Incentives Program (HIP)?
    • Purchase a USFM Poster
  • FLUFF/
    • What the Fluff?
    • Fluff Vendors
  • NEWS & RESOURCES/
    • Union Square Insider's Guide
    • All Things Union Newsletter Archive
    • COVID-19 Business Resources
    • Development on the Horizon
  • ABOUT/
    • Who We Are
    • Keeping Small Strong Pilot
    • Volunteer with USMS
  • Support/
    • Join Us as a Business Member
    • Join as a Community Supporter
    • Donate to our Local SNAP Match
  • STORE/
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Union Square Main Streets

Fluff Vendors

Union Square Main Streets
  • VISIT/
    • Explore the Square
    • Union Square Insider's Guide
    • Upcoming Events
    • Business Directory
    • Multilingual Businesses
    • Get to Know your Business Leaders
    • Get Here!
  • EVENTS/
    • Upcoming Events
    • 10th Annual Holiday Stroll
    • 8th Annual Good Food For All
    • What the Fluff? Festival September 21
  • FARMERS MARKET/
    • 2025 Season
    • Our Vendors
    • Volunteer with USFM
    • Community Groups
    • Perform at the Market
    • Good Food For All
    • What are SNAP Benefits?
    • What is the Healthy Incentives Program (HIP)?
    • Purchase a USFM Poster
  • FLUFF/
    • What the Fluff?
    • Fluff Vendors
  • NEWS & RESOURCES/
    • Union Square Insider's Guide
    • All Things Union Newsletter Archive
    • COVID-19 Business Resources
    • Development on the Horizon
  • ABOUT/
    • Who We Are
    • Keeping Small Strong Pilot
    • Volunteer with USMS
  • Support/
    • Join Us as a Business Member
    • Join as a Community Supporter
    • Donate to our Local SNAP Match
  • STORE/

What the Fluff?
A Tribute to Union Square Invention

2025 Vendor Application

Saturday, September 20, 2025
(Severe Weather Date Sunday, 9/21)
2pm to 6pm
 

What is the Fluff Festival?

"What the Fluff? A Tribute to Union Square Invention,” a nationally recognized and locally beloved street festival, returns for its 20th year. This year’s theme Forever Fluff: 20 Years of Sticky, Sweet Somerville celebrates two decades of this endlessly unique and unexpected celebration.

Who should apply?

All food, craft, and art vendors are encouraged to apply!

Vendors are jury selected for fit, variety, and potential for success.

TIP: Fluff and Somerville themed products and specials strongly encouraged.

**Please note that application does not guarantee acceptance to the Festival. Vendors will be selected based on quality, creativity, product variety, appropriateness to the event, and space availability.

Festival organizers also reserve the right as sole purveyor at the Festival of fluffernutter sandwiches.

Questions?

Contact us with questions! vending@unionsquaremain.org.

Apply here!

 

DIRECTIONS  /  JOIN US  

Union Square Main Streets / PO Box One, Somerville, MA 02143 / usms@unionsquaremain.org