Meet this year’s Fluff Festival Graphic Designer, Heather Hodgkins!
Published July 2025
Heather Hodgkins is a 30-year-old creative professional living in Somerville. By day, she works in marketing at an engineering firm helping translate complex ideas into clear, compelling stories. By night, you can catch her designing movie posters, hunting down the best food spots in the city, and attending concerts whenever she can.
Have you always wanted to be an artist?
Growing up, I was always drawn to storytelling in various forms, like theatre, film, and music. My dad introduced me to drawing when I was young through a book called "Drawing on the Right Side of the Brain." Since then I've been constantly exploring new ways to express myself, whether it was through sketching, performing, or learning a new instrument.
What inspires you to create?
What I’ve always loved most is the way creativity brings people together. Making something and having it resonate with others who share the same passions makes it worth it!
What was your favorite part of creating this year's design?
When I heard this year's theme, 20 Years of Sticky, Sweet Somerville, I had a clear visual of a band anniversary t-shirt. It was so fun bringing the Fluff jar mascot to life jammin' on a Fluff stage!
What are you most looking forward to at this year's What the Fluff? Festival?
As a born and raised New Englander, Fluffernutter is my sandwich of choice and I love that we have a whole festival dedicated to it. This will actually be my first year attending, and I am looking forward to all the tasty Fluff treats!
If you could invent any flavor of Fluff, what would it be?
I'm going to say Blueberry Fluff!