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Promotion Committee  

 

 
Strengthen and market Union Square’s image so that residents and people from other areas to enjoy its vibrant retail, arts, and entertainment offerings  

Goals

  • Develop a unified Union Square identity promoting the promise of Union Square to shoppers, investors, new businesses, and visitors.
  • Emphasize the historical significance of Union Square.
  • Coordinate and encourage Union Square events.
  • Promote Union Square through the media and other sources.

Projects in 2007 & 2008:

  • Continued bi-monthly electronic newsletter. Increased subscribers more than 25% to 2,950+.

  • As part of Annual Meeting held Business Awards to recognize area merchants. Recruited photographer who produced portraits and with a donation for framing the prints were a part of a gallery show at Sherman Café.

  • Coordinated fourth year of the Union Square Farmers Market. Hired part-time Community Facilitator to assist with special event and outreach. Expanded “Grown in Somerville Booth” at the market, hosting area businesses, community groups and city departments soliciting community input as guest vendors each week.

  • Produced in fall 0f 07 the second annual “What the Fluff?” festival that highlights history and arts community around invention of Marshmallow Fluff. Attracted thousands of attendees and garnered national publicity for the neighborhood from media including HBO sponsored “The Smart Show,” Food Network show “Unwrapped” and NPR.

  • Received grant to produce the third “What the Fluff?” festival for 2008 from the Somerville Arts Council/Mass Cultural Council. With area artists producing a full scale comic book for release 9/08 within the theme that includes local history and to raise funds for USMS. 

  • Assisted the Somerville Arts Council as part of ArtsUnion to coordinate series of summer festivals and markets.

  • Developed and designed business directory and map of Union Square. Currently seeking sponsor.

  • Hosted third Winter Craft Market with vendors in area businesses. Coordinated the event with art studios at 285 Washington St, the Washington St Art Center, and Somerville Museum and increased attendance and overall sales for all.

  • Launched in April 08 monthly event series Second Wednesdays in Union Square. Monthly themes encourage visits to area businesses such as the pirate night that involved a treasure hunt and series of ribbon cuttings with the Mayor at new businesses.

  • Facilitated media coverage of Union Square in national, regional and local press.

  • Maintained website detailing activities of USMS, providing technical assistance to area businesses and information on neighborhood issues to residents. Website received over 9,800 visits in one month with a daily average of over 6,000 hits per day.
     


 

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