2018 FLUFF FESTIVAL CREATIVE RFP

Please email your submission to Jessica Eshleman at usms@unionsquaremain.org.

Project Description

This year’s Fluff Festival, “What the Fluff?: Fluff the 13th” Union Square Main Streets, the producer of the Festival, is holding a contest to find just the right design to be used on promotional sale items, all social media, and all collateral materials.

In order to find the most creative, mysterious, fun, and funky design that conveys our theme in a compelling way, we are holding a contest. This RFP will be sent far and wide to solicit competitors.

The winner will receive extensive recognition through traditional press, social media, on the Fluff Festival webpage, and on select Fluff materials, as well as a modest honorarium.


Background / Overview

What the Fluff? Fluff the 13th:
The Fluff Festival has a dedicated following of 20,000+ enthusiasts from its location in Union Square in Somerville to throughout the Greater Boston area and beyond. Every year attendees come for this fun, edgy, and lively event that offers something for every age, with games, live music, food, crafts, and more. Festival attendees range from visitors of all backgrounds, to students, to families with young and older children, to those who are simply looking forward to this year’s attractions. The annually changing “What the Fluff” t-shirts have become collector’s items, and people stand in long lines to purchase them.  

The Festival is brought to you by Union Square Main Streets, a nonprofit organization dedicated to preserving the unique character of the Square and continuing the proud tradition of local creation.

This year, the Fluff Festival will take place on Saturday, September 22, 2018 (raindate Sunday, 9/23) from 3 to 7 pm. The Festival will include the following features:

  • The Shenanigans stage, where our local Archibald Query (the inventor of Fluff) impersonator oversees wild and messy games

  • The Midway area with games for school age children and fun prizes

  • The Knucklebones area with interactive play for preschool children

  • The Main Stage with music from prominent local bands and performances by the Rogue Burlesque Flufferettes

  • Over 40 food and craft vendors, most Fluff inspired

  • A Cooking Contest for Fluff recipes

  • Invention Alley

  • Our Fluff t-shirts for 2018 with other sales items
     

Design Specifications

The design must be:

  • Acceptable and appealing for all ages, including infants and children

  • Adaptable (size and color) to fit all materials, including:

    • S-XL shirts (roughly 8.5 inches wide) and for infant/children

    • Posters (11 x17” and 8.5x11”)

    • Program Book

    • Stickers (2”)

  • Limited to 4 colors or less